Selected projects

  • Greg

    Bringing an AI-powered plant care app to life by giving plant parents a far more intimate experience of caregiving.

  • HDS Global

    Building a differentiated robotics-powered grocery brand starts with zeroing in on what customers actually want.

  • GREEN BURIAL COVER STORY

    A GOOD magazine cover story, pondering products and services at the meaningful axis of sustainability and death.

  • Synthetic Hollywood Story

    Exploring how AI is transforming Hollywood, and wondering about the virtue of human artistry in the first place.

  • the present moment game

    Designing an online social meditation experience to help people more easily access present moment consciousness.

  • A HUNDRED YEARS

    Helping an agency dedicated to the long view to realize its potential through a decidedly different lens.

  • Tapstack

    Rethinking product mechanics & brand for an app built to elicit more meaningful connections in the social media age.

  • WAZE

    Creating the most beloved social navigation app in the world starts with understanding one simple insight.

  • METROMILE

    Transforming pay-per-Mile car insurance from a boring utility into a lifestyle brand that understands you & your values.