Brand Strategy
& Development
Start with what’s true.
Your brand isn't what you say. It's the story people experience every time they encounter your company. To shape that story, I first figure our what’s true. I do this by zooming out and running a comprehensive research and discovery process. Then, I zoom back in and dive deep, hunting for pearls. It’s those unexpected insights that are the foundation for true differentiation.
Product &
Company Naming
If it doesn’t sing, it isn’t ready.
A great name sparks curiosity while distilling a simple truth about who you are as a company. Getting there takes equal parts strategy, language, and intuition. I sift through linguistic roots, obscure references, and pages of free association until a handful of possibilities emerge. Then, I do it again. Finding the right name takes time but once we get there we’ll know: it sings.
Communications & Verbal Identity
Language is where ideas become reality.
And with 20 years of experience and a master’s degree in writing, it’s also a central part of my toolkit. From messaging & positioning to user communications, websites and investor decks to speeches, manifestos, and more, I can create persuasive communications in any format you need.
Product Strategy & Content Design
Great UX happens in an ongoing rally between verbal and visual designers. Need that kind of content partner to craft friction-free products that people love to use? I may be your person.
Words reveal the friction wireframes miss.
Creative Ideation
Things get interesting when I’m brought in for creative thinking beyond the standard deliverables. Have a special project that needs a fresh external POV, a sharp sense of True North, or just a strategic mind to generate billion great ideas? You're in luck. I happen to specialize in all three.