Services
NAMING
(MY FAVORITE)
A great name evokes curiosity, communicating a simple truth about who you are as a company, and getting there is a journey. I winnow through linguistic roots, obscure references, and pages of free association to sift out a few gems. Then, do it all over again. While finding your exact right moniker takes time, once we get there we’ll know it: it’ll sing.
VERBAL DESIGN
Wireframes may come before words, but the right words can reveal design hiccups that prevent a truly seamless user experience. The best UX comes from an ongoing rally between visual & verbal designers. So, if you need a partner to craft friction-free products that people love to use, I’m your gal!
BRAND / PRODUCT
STRATEGY
Your brand isn’t just your look or your logo - it’s the story you tell as a company at every single customer touchpoint. To start to shape that identity, first I zoom out, engaging in a comprehensive discovery process. Then, I zoom in and dive deep, hunting for pearls. It’s those unexpected little insights that allow for true differentiation.
CREATIVE
IDEATION
Sometimes, special projects just don’t fit into the standard list of deliverables. Have a unique need that requires an external stakeholder to drop in, go deep,look with fresh eyes, and offer up a new perspective? I’m all over it.
BRAND
COMMS
It’s simple: Language is the means by which ideas are brought to life - and with 20 years of experience & a masters degree in creative writing, it also happens to be a central part of my toolkit. I can take on any kind of communications project, from websites, investor decks and user communications, to long-form articles, video scripts, speeches, manifestos, and a whole lot more.
STRATEGIC
DEEP DIVES
Don't have budget for a long-term engagement, or only need a single task tackled? A day-long deep dive may be our best option to work together. Give me the challenge you’re facing, and I’ll give it a full day of head-down focus. Contact me for my day rate and availability for this kinda gig.
