MEANING MAKER IS
THE CREATIVE CONSULTANCY OF
ALLI MAGIDSOHN

Brand strategy & communications for startups, purpose-driven
organizations, & boutique creative agencies

WHEN I BOIL WHAT
I DO DOWN TO ITS MOST ESSENTIAL PART,
I'M LEFT WITH THIS:
I MAKE MEANING.

Each project I take on is unique, but ultimately, my work helps companies get to the core of who they are, then designs thoughtful strategies for
them to captivate both new and existing audiences.

Though I have a wide variety of skills, my offering comes alive in the space where strategy,language, & product experience meet.

I do this work with early-stage tech startups, as well as more established companies, across sectors. Agencies also turn to me to partner on
client work as a trusted collaborator.

The through-line of it all? The orgs I team up with; those at the intersection of business and
purpose, building products &
services that seek to truly improve life for the people they serve.

BRANDING IS THE
ART OF USING
LANGUAGE & DESIGN
TO SHAPE PERCEPTION.

SERVICES

NAMING
(MY FAVORITE)

A great name evokes curiosity, communicating a simple truth about who you are as a company, and getting there is a journey. I winnow through linguistic roots, obscure references, and pages of free association to sift out a few gems. Then, do it all over again. While finding your exact right moniker takes time, once we get there we’ll know it: it’ll sing.

CONTENT
DESIGN

Wireframes may come before words, but the right words can reveal design hiccups that prevent a truly seamless user experience. The best UX comes from an ongoing rally between visual & verbal designers. So, if you need a partner to craft friction-free products people love to use, I’m your gal!

BRAND STRATEGY & DEVELOPMENT

Your brand isn’t just your look or your logo - it’s the story you tell as a company at every single customer touchpoint. To start to shape that identity, first I zoom out, engaging in a comprehensive discovery process. Then, I zoom in and dive deep, hunting for pearls. It’s those unexpected little insights that allow for true differentiation.

CREATIVE
IDEATION

Sometimes, special projects just don’t fit into the standard list of deliverables. Have a unique strategic or creative challenge that requires an external stakeholder to drop in, go deep, look with fresh eyes, and offer up a fresh perspective? Or a number of good ideas? I’m all over it.

It’s simple: Language is the means by which ideas are brought to life - and with 20 years of experience & a masters degree in creative writing, it also happens to be a central part of my toolkit. I can take on any kind of communications project, from websites, investor decks and user communications, to long-form articles, video scripts, speeches, manifestos, & a whole lot more.

VERBAL IDENTITY
& COMMS

Don't have budget for a long-term engagement, or only need a single deliverable tackled? A day-long deep dive may be our best option to work together. Walk me through what you’re facing, and I’ll give it a solid day of head-down focus. Please contact me for my day rate and availability for this kinda gig.

DAY-LONG
DEEP DIVES

SELECTED CLIENTS

Writing is the craft, language is the medium, knowledge is the currency.

TESTIMONIALS

"Alli has had a transformative impact on our young company."

SANJAY DESAI
CEO
Mudflap
"She has a natural talent for visualizing the end game and helping you put the right pieces in place to get there."

MONIQUE APTER
SVP Sales
HDS Global
"Her collaborative spirit and strategic mind have made her a trusted partner."

DANA NEUJAHR
SVP Strategy
Something Massive
"Her ability to see and make connections that allow an idea to become reality is unmatched."

MARC MERTENS
CEO
A Hundred Years
"It's great working with someone I've got complete confidence in."

CHRIS POTTER
Co-Founder
Screenlight
"Her innate ability to comprehend and translate our concept has been incredibly helpful and inspiring."

GEOFFREY RODRIGUEZ
CEO
Dewie Beauty
"If you run a business, a startup, or a brand, hire Alli."

KYLIE HANSEN
Director, Product Design Strategy
Microsoft
"Especially helpful was her ability to think creatively and not be bound by convention."

WILL TAYLOR
Senior Brand Strategist
Amazon
"Alli had a central role in the creation of the Waze product and brand from the ground up."

YAEL ELISH
VP Product + Marketing
Waze
"Alli is a super smart, insightful and creative branding expert."

SHIMRIT SHIRAN
Marketing Lead
Neura
"She is always seeking the absolute truth to inform her work, and when she delivers it - it's on time, it's strategic, it’s thoughtful and well…it’s good.

JOHN SCHEER
Co-Founder
Herman Scheer
"She's able to breathe life into the most mundane topics with elegance and wit."

KARIN MEYTAHL
Editor-in-Chief
TimeOut
"Alli is great at what she does. Her efforts had a considerable impact, and steered the direction of where we're heading."

JARRAD HOPE
CEO
Status
"She is meticulous and very research-oriented."

C.K. KANDAGADLA
CEO
EnjoyFresh
"She was able to articulate how she could add value to our team and delivered on it."

ZOE BRIDGES
Product Lead
Place
"She stood out due to her well-rounded expertise and refreshingly direct yet still flexible working style."

ALEX ROSS
CEO
Greg
"She brought a valuable outside perspective."

ROSE BROOME
CEO
HandUp
"She brings a sense of purpose to each communication."

STEVE PETRE
CEO
Metromile
"Her wonderful sense of humor is a bonus."

ARTHUR FURHER
Co-Founder
Kasamba